Privacy Policy

Heritage Foods believes in protecting the privacy of its customers. This Privacy Policy describes Heritage Foods’s policies and procedures on the collection, use and disclosure of your information when you use the Fork in the Road Service. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

Information Collection and Use

Heritage Foods uses information we collect to analyze how the Service is used, diagnose service or technical problems, maintain security, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track user Content as necessary to comply with the Digital Millennium Copyright Act and other applicable laws.

User-Provided Information: You may provide us with information about yourself when you respond to an opportunity to receive further information about our company, place an order, or otherwise interact with us. If you provide us with your email address, we may use it to send you Service-related notices (including any notices required by law, in lieu of communication by postal mail). We may also use your email address to send you newsletters and/or marketing messages. If you do not want to receive such messages, you may opt out by following the instructions in the message. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses. We use your shipping address to ship your products to you and to send catalogs and other mailings to you. We use your billing address, if different than your shipping address, to verify your billing information. We use your credit card information to process your payments for purchases n the Service. We will not store your credit card number unless you ask us to.

You may also provide us information in Content you post to the Service. Content you post to public areas of the Service may be publicly viewed.

If you choose to use our invitation service to invite a friend to visit the Service, we will ask you for that person’s email address and automatically send an email invitation. Heritage Foods stores this information to send this email and to track the success of our invitation service.

Cookies: When you visit the Service, we may send one or more “cookies”—a small data file—to your computer to uniquely identify your browser and let Heritage Foods enhance your navigation through the site. A cookie may convey anonymous information about how you browse the Service to us, but does not collect personal information about you. A persistent cookie remains on your hard drive after you close your browser so that it can be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Log Files: Log file information is automatically reported by your browser each time you access a web page. When you use the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Clear Gifs Information: When you use the Service, we may employ clear gifs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your Heritage Foods account is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting and make Heritage Foods better for our users.

Third Party Services: Heritage Foods uses Google Analytics and CampaignMonitor to help understand use of the Service. These services may collect and receive the information sent by your browser as part of a web page request, including cookies and your IP address. These services’ use of such information is governed by their Privacy Policy.

How We Share Your Information

Personally Identifiable Information: We will never sell your personal information. Heritage Foods may share your personally identifiable information with third parties for the purpose of providing the Service to you and fulfilling orders you place through the Service. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. We securely transmit your credit card data to our payment processing partner during order processing. We may store personal information in locations outside the direct control of Heritage Foods (for instance, on servers or databases co-located with hosting providers).

As we develop our business, we may buy or sell assets or business offerings, and we may transfer or assign customer, email, visitor and other information we collect in connection with these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

We may share or disclose your information with your consent. We cannot control third parties’ use of your information.
Heritage Foods may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Heritage Foods’s rights or property.

Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Heritage Foods services.

How We Protect Your Information

Heritage Foods uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Heritage Foods or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

In the event that personal information is compromised as a result of a breach of security, Heritage Foods will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in our Terms of Use, or as otherwise required by applicable law.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Service, in which case Heritage Foods may not be able to provide certain services to you. You may review and/or correct your information maintained by the Service by emailing us at

Children’s Privacy

Protecting the privacy of young children is especially important. Heritage Foods does not knowingly collect or solicit personal information from anyone under the age of 13. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information.

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to or from the Service, nor the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies.

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, please contact us at, or send mail to Heritage Foods, LLC, Attn: Privacy, P.O. Box 66738, St. Louis, MO 63166-6738.